Here’s a simple fact - if an email signature contains even a single graphic, it will misbehave from time-to-time. While the vast majority of the email signatures we produce do contain graphics - it makes them look good and the misbehavior is generally tolerable - there are two cases where it may make real sense to avoid the use of graphics altogether:
- Your logo can be nicely replicated as stylized HTML text
- Your tolerance for graphical failures is extremely low
Below are examples that illustrate each of these situations. First we begin with a signature where the logo was nicely replicated as stylized HTML
Next we have a logo below that was less well replicated, but by constructing the signature as pure graphics, all potential for bad behavior related to graphics was eliminated.
It is important to understand that we are designing for email, not for the web, and as a result quite a few design restrictions apply. Despite that, there’s a good likelihood that we can achieve a text only email signature that reflects your branding reasonably well.